“And indeed, my boy, it has already long ago become proper there to the three-brained beings who have taken your fancy to become interested only in what they often see or often hear about, and whenever they do become interested in something, then this interest of theirs stifles all other being-necessities in them, and it will always seem obvious to them that what interests them at the given moment is just the very thing that ‘makes the world go round’. BTG XLI